With store re-opening eminent most QSR brands will prepare for operational readiness, including adjusting processes to expected government requirements relating to customer and staff safety and hygiene. But many may not think much about marketing
If you’re a franchisee, then you have one of the toughest jobs there is. You’re not only a business owner who’s financially & personally invested in the business. But you’re the CEO of your business. The buck stops with you.
“No restaurant segment or brand is immune … to focus on enhancing the customer experience,” McDonald’s CFO, Kevin Ozan said late last year. He went on saying the brand would invest two-thirds of its capital in accelerating guest experience.
