The traditional way of developing a marketing plan is to start with an objective and then gather external and internal information. Once that is done, evaluate the information and identify the best strategy and tactics to achieve the objectives. But the problem is, often you lose track, include elements that are not critical and experience information overload. I’ve found a better way of planning through an outcomes-focused approach. Watch this video to learn more about a more efficient way of planning.

In a food business in particular, your aim should really be to awaken your customers’ human senses - see, smell, hear, touch & taste. Human senses is what humans will respond to, form a memory to and ultimately influence their future decision about you. Watch this video to learn more about the human senses.

Have you ever wondered why some people buy from you and others don’t? Every human being goes through a decision making process to eventually get to that stage. Watch this video to learn about the process to understand how you can influence towards a purchase.